HUNTER HIGGS HEADLINES: The latest news and issues from Hunter Higgs

Advocacy Works

Hunter Higgs continues to work with the Massachusetts Visitor Industry Council (MVIC) to increase state funding for regional tourism promotion.  We are pleased to report that, working with hundreds of tourism advocates, our advocacy campaign is succeeding.  The Massachusetts House of Representatives adopted an amendment sponsored by Rep.  Sarah Peake (D-Provincetown) and supported by Speaker Robert DeLeo (D-Winthrop) and House Ways and Means Chairman Brian Dempsey (D-Haverhill).  The amendment raised the proposed FY 12 appropriation from $1 million to $6 million.  In their version of the budget, the Senate also appropriated $6 million.

We are currently directing our advocacy to the Governor’s office.

Send an Action E-Mail! Advocacy works.  We believe in the grass roots advocacy that we used successfully for MAASH (Massachusetts Advocates for the Arts, Sciences & Humanities) from 2003 to 2010.  We’re excited that we can now offer our clients state of the art e-mail advocacy with CapWiz software.  CapWiz allows our advocates to respond to our action alerts in about the time it takes to address an envelope and lick a stamp.

Click here to learn more and to sign up for our e-mail action alerts.

Creative Challenge Index UPDATE

Massachusetts was the first state to establish the Creative Challenge Index commission, the first step in the Creative Challenge Index process.  But, it won’t be the last.  In February, the California Senate Education Committee passed similar legislation out of committee with a favorable recommendation.  The lead sponsor is State Senator Curren Price.  Our thanks to the California Alliance for Arts Education for their leadership.

On June 21st, Hunter Higgs aslo met with the Oklahoma Secretary of Education, State School Superintendent and Creative Oklahoma to discuss a Creative Challenge initiative in Oklahoma.  We have also received inquiries from Colorado, Connecticut, Rhode Island, Wisconsin, Illinois, Georgia, New York and Pennsylvania.

Even though educating a creative workforce for the 21st century is a global issue, we were surprised when representatives of the Korean Department of Education requested a meeting to discuss the Creative Challenge Index and how it might help Korea.  We look forward to meeting with the Korean delegation in July.

Read about the Creative Challenge Index in the Alberta Teachers’ Association monthly newsletter and The Huffington Post.

Massachusetts Legislature Adopts the Creative Challenge Index

Can anyone fully fathom the glory of Michelangelo’s Sistine Chapel?

Perhaps no one can, but there is a group of third graders in Somerset, Massachusetts who may come closer to understanding Michelangelo’s labor and art than anyone else alive.  They were studying the Renaissance when their teacher decided that they should live part of it.

Walking into the classroom, you would find every student lying on her back painting her version of the Sistine Chapel—the bottom of her desk replacing the ceiling vaults, water color replacing the fresco.

Years from now, will the third graders remember the facts of the Renaissance, facts that can be measured by a standardized test?  Or, will they remember how it felt to be in Michelangelo’s skin and the challenge of articulating their individual vision?

They will remember and relive the creative act—from inspiration to failure to compromise to success.  And, these third graders will have practiced the art of creativity; something that is not measured anywhere on today’s standardized tests.

Standardized tests use individual student performances to provide one measure of school achievement.  This is valuable.  But, because the tests are currently the only public measure of school success, schools have an incentive to “teach to the test” and to educate children to be test takers.   Standardized tests were implemented to provide accountability and to answer an important question for tax payers:  are we receiving value for our investments?

Here in Massachusetts, we are on the way to creating a new measure of accountability for our schools—the Creative Challenge Index.   On August 5, 2010, Governor Deval Patrick signed the Creative Challenge Index legislation into law.  Massachusetts will be the first state to truly address the fundamental issue of creativity: how do we foster creativity in our students?

How It Will Work

In the first year, a commission—comprised of legislators, business and community leaders working with the Department of Education and education leaders—will establish the Index.  The Index will be a rating system to measure how many opportunities each school provides for students to engage in the practice of creative work, which involves taking a project from inspiration to revision to fruition.  Through the Index, schools can be rewarded for offering a wide range of creative opportunities.

Schools that provide opportunities for traditional creative work in the arts, music, drama and dance will rise in the Index.  Schools that also engage students in a broad range of creative activities like science fair projects, debate club, fashion design, film making, creative writing, photography, animation, graphic design or architecture will also receive high marks.

To be creative means asking “how do you see the world and how do you see it in a way that no one else does?”  Questions like these lead to innovation—whether you are Michelangelo working under the ceiling of the Sistine Chapel or Somerset third graders painting under their desks.

Creativity is indispensable in today’s world.  The Creative Challenge Index will establish incentives for schools to foster creative skills through arts education and other innovative educational opportunities.  Our children need to practice creative skills in our schools to become the source of innovation to drive our economy in the future.  We thank the Massachusetts Legislature for their vision and support.

High Above Paul Revere

We launched Hunter Higgs, LLC one year ago in an office overlooking Paul Revere’s grave in Boston’s historic Granary cemetery. We are so close that we can mark time by the shouts of “The British are coming.”

In January 2010, there were only a few tour guides leading tourists to Revere’s headstone. The graveyard is quiet in winter. Hunter Higgs started out quietly, too. We had an office, two computers, maps of the state legislative districts and a 12 foot tall window onto the Granary cemetery.

Through the spring, summer and fall—every 10 minutes—we hear through our window that the British are coming. The tour guides were back—busy guiding Boston’s visitors through America’s history.

We were busy, too, guiding our clients through the legislative session. From the quiet of those early days a year ago—setting up phones and a new website—we are now in the thick of the noise and bustle politics and advocacy.

Here are some of the highlights of our work in the past year:

Regional Tourism Promotion

In January 2010, we signed our first contract with the Massachusetts Visitor Industry Council (MVIC) to advocate for increased funding for regional tourism promotion. The regional tourism promotion funding had been cut by 72% from $9 million to $2.25 million. Working with tourism advocates across the state and the lobbying firm of McGlynn & McGlynn, we persuaded the Legislature to double the funding for FY 11 to $4.5 million.

Rolling the Dice on Aretha Franklin

Last year, Massachusetts sought to join 30 other states in legalizing casino gambling with dueling proposals in the House and the Senate. Hunter Higgs represented the interests of a coalition of performing arts centers in the casino gambling debates.

What does casino gambling have to do with performing arts centers? Good question.

Most people don’t realize that casino resorts—like Foxwoods and Mohegan Sun in Connecticut—build large entertainment venues that present concerts, comedy and theatrical shows that directly compete with existing performing arts centers. Competition is certainly fair; but in general, the casinos only use entertainment to lure people to the slot machines. Consequently, they sell tickets at a loss and pay the performers a bonus. In exchange for the bonus, the performer agrees not to perform within a 100 mile radius for 6-12 months. This prevents popular acts from playing theaters like the Hanover in Worcester, Lowell Memorial Auditorium and the Springfield City Stage. These non-profit and municipally owned theaters book popular acts to pay the bills and keep the lights on.

Our goal is to make sure that Aretha Franklin, Denis Leary, Jerry Seinfeld and Willie Nelson can be seen in person in our downtown theaters. But, our goal is more than that: downtown performing arts centers are essential to the revitalization of downtown areas. As one Springfield developer said, “You cannot revitalize downtown Springfield without a vibrant performing arts center—the Springfield City Stage gives people a reason to come downtown and one that fills the restaurants and the shops.”

So far, we have been successful in making the case for the downtown performing arts centers. In 2010, casino gambling legislation did not become law – but the House version dedicated mitigation funding to the performing arts centers and the Senate adopted protective regulations that limit casinos to distributing 1000 tickets for comedy, theater and concerts.

Happy New Year. We continue to add new clients and welcome any inquiries.

Stay tuned to High Above Paul Revere for all the news from Hunter Higgs in 2011.